Dear all
please see attached a draft media release on CSIRO barley (German and English). I also includes latest patent research on Carlsberg.
It will go along with an overview on recent barley patent applications. I sent the draft of the overview at beginning of the year and now will finalise it. We can use this backgrounder to include information (such as on CSIRO) which is missing in the PR.
also missing are quotes etc. We will add after first revisions.
please note that the logic of the paragraphs normally would first require to present the NEWs on patent applications and then talk about Radeberger. However, to me, it looks more interesting (for journalists) to tell the story of Radeberger first.
I will send this draft now to the free brewers. I will discuss with them if and how we inform Radeberger beforehand (I would reccommend). I would not try to get in contact with CSIRO and Carlsberg before. As you will in the final backgrounder, the story is based on research and does not seem to include potential legal or factual uncertainties. Anyway, if we inform Radeberger, this also includes a check of the story with the Australian barley.
cheers
Christoph