All right.

Will the visuals be adapted for social media? We could use

- a cover photo for Facebook and Twitter for the whole campaign

- visuals in the right format to accompany postings

If we want to use the visuals as well on our homepage in the slideshow on the main page, the format should be 1116 x 500 pixel.

For a picture accompanying press releases / news on the homepage (see main page) the format should be 261 x 174 pixels (or the ratio between width to height should in any case be 1,5 to 1).

Johanna ECKHARDT

Project Coordination

Tel. +43 680 21 26 343

johanna.eckhardt@no-patents-on-seeds.org

NO PATENTS ON SEEDS!

www.no-patents-on-seeds.org

www.facebook.com/nopatentsonseeds

www.twitter.com/nopatentsonseed

Von: Npos_2018 [mailto:npos_2018-bounces@testbiotech.de] Im Auftrag von Christoph Then
Gesendet: Freitag, 20. März 2020 07:47
An: npos_2018@testbiotech.de
Betreff: Re: [Npos_2018] new design for our visuals

Dear Johanna

thank you very much. Each example may have another background color. These visuals have nothing to do with a logo or a formal style sheet. They are professional created visuals of own language. They are supposed catch attention.

if you are interested how this can work have  look on our website as Testbiotech.

cheers

Christoph

Am 19.03.20 um 19:22 schrieb Johanna Eckhardt no-patents-seeds.org:

Dear Christoph,

- As a background colour could we use light or dark green (like in our logo) instead of yellow?

- Could we use a script that looks more like the script in our logo (less comic style, straighter)?

--- Attached a style sheet with the exact colours and scripts. It would be good if we followed some basic guidelines to have a recognisable design as an organisation. When we then use visuals f.e. on our homepage, we have uniform design and not too many different styles. I tried to use our logo and the basic design of our HP as guidelines for all new designs.

- Should we rather write “No patents!”?

- Can this design be adapted to fit for a Twitter and Facebook-post (which is rather rectangular)?

Best,

Johanna

Johanna ECKHARDT

Project Coordination

Tel. +43 680 21 26 343

johanna.eckhardt@no-patents-on-seeds.org

NO PATENTS ON SEEDS!

www.no-patents-on-seeds.org

www.facebook.com/nopatentsonseeds

www.twitter.com/nopatentsonseed

Von: Npos_2018 [mailto:npos_2018-bounces@testbiotech.de] Im Auftrag von Christoph Then
Gesendet: Donnerstag, 19. März 2020 18:22
An: npos_2018@testbiotech.de
Betreff: [Npos_2018] new design for our visuals

Dear all

being aware of 11 examples (or even more) we want to highlight in our report and spread via social media, I am looking for a series of visuals with simple elements that can be combined easily and flexible.

In addition it should be somehow unique and easily to be recognized.

I asked professional we are working with at Testbiotech.

Please see attached his version of the beer patent (of course we still can use the old visual as well). He now would produce 11 visuals in the same style. What do you think? each visual would cost us around 90 €.

thanks for some comments

Christoph

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